MARKETING SERVICES AND PRICING
Marketing is the key to opening the door to business success. Do it right and you will blow your competitors out of the water so you can sail on through to those ideal clients.
Social media is the channel that comes top of mind for business promotion, but there is method to getting the most out of it and you do not want to waste your time doing random posts. Because that is all they will be.
A proper strategy has to be put together and a whole lot of research is thrown into the pot too to produce communication that packs that winning punch for your business. I will happily serve this up for you.
Having a fully optimised website, an email marketing strategy along with your social media will really get you front and centre with the clients that you want to work with.
All of these other elements will be incorporated into a full marketing strategy if you require one, or if you just would like assistance with getting your social media working well for you, then I can do this too.
I do not work by the hour on any Marketing project, instead I charge per project package with an agreed timescale for completion dependant on the work required.
Find the pricing next to the product where applicable.
Some products you will you have to give me a detailed specification for - as these products are bespoke for each clients’ individual needs.
I look forward to providing this information for you!
SOCIAL MEDIA MARKETING
One of the most popular services I provide is social media marketing.
Social media can be a bit of a minefield if you don’t know how to do it properly and a great waste of your time if it does not produce results.
I can put together a proper strategy to help you get the best possible visibility for your business in your chosen niche.
A content calendar to plan WHAT, WHEN and more importantly to WHOM you are targeting your promotion can be added to the social media package.
Proper research into your market can be added so that I can create posts that are going to interest your audience enough to contact you.
Please explore the social media platforms that you would like to have work created for as each would have their own parameters due to the difference in the way that they operate.
Investment costs are provided within these areas for your information.
I look forward to creating a package that will really raise the profile of your business!
SOCIAL MEDIA ADD ON ITEMS
“Gaynor is proactive, diligent and effective. She produced some media and online material for us
- and the research that went into it was very impressive!
Having no experience of the industry we operate in, she went off and gathered the relevant information to then produce some really good stuff.
I can recommend Gaynor and Aquamarine VA Services for either support or management of any social media/digital content needs you may have.”
Simon Hughes - Managing Director - WorkCap
RESEARCH
Research is carried out into your niche and forms the basis of the strategy that is created for your social media and marketing work.
Investment: £160
Social Media Marketing is not just about the platforms, there are other essential partner tools that need to work alongside them to create an effective strategy.
To work without these extra items will greatly limit the effectiveness of your strategy.
Take a look at the other tools I offer to compliment the social media platform work that I can do to elevate your business on social media
CONTENT CALENDAR
This can be created so that content can be planned and executed efficiently
Investment:
1 Month - £80
3 Months - £160
6 Months - £320
9 Months - £400
12 Months - £480
REPORTING
A monthly report could be created for each of your platforms that you business is on
Investment: From £80
VIDEO EDITING
“Gaynor recently edited a testimonial video for me.
She took the raw footage and turned it into a shorter video that I can use on my website and social media.
Gaynor took the time to understand exactly what I was looking for and delivered the project with ease – and with minimal input from me.
I’m delighted with the end result.
If you are looking for video edits, I would highly recommend Gaynor.”
Karen Wells - Director - Indigo Nine
TRANSCRIPTION OF VIDEOS TO BLOGS & SOCIALS
Have you recently done a webinar or video that you would like transcribed and made into other social, blog or other content?
I can cut this into clips to suit all media so you can repurpose one piece of content into several!
Investment: £POA
VIDEO EDITING / ADDITION OF CAPTIONS
If you have videos that you would like tidied up and captions added to? I can edit your videos so that the best bits that you have recorded are used and cut out the rest.
Provide me with the video and I can edit it to your requirements.
Investment: £POA
EMAIL MARKETING
Make your prospective clients go from warm to HOT!
Email Marketing is a great way to raise awareness of your business and to keep your warm leads informed of what your business is currently doing
It is also the key to giving them that little push to incentivise them to buy - but when they are ready.
BONUS: If you are starting from scratch with your email marketing and do not have the software set up for this activity, then I won’t charge you for this set up - which many other suppliers will do!
I can go through all the possible apps that you can use for your email marketing and the benefits of each so you get the best one for your business. I am not affiliated with any of them, it will be a choice you can make at your discretion.
LEAD MAGNETS
These are essential for email marketing to entice your prospect into their customer journey
I can write a number of different lead magnets
Using creative layouts, copy and imagery to wet the appetite of your prospect enough to give you their contact details
These can include e-books, white papers, reports, quizzes, check lists, how to’s and more
Investment: POA
EMAIL NEWSLETTER
This includes the following items within this:
Research - Information gathering on things of interest for your audience and doing A/B testing of subject lines to find the ones that really work for your business niche
Design - Making sure that your newsletter is not only informative but is eye catching and will make the reader want to digest all of your information in one go
Writing - Putting my copy skills to good use to get your reader to keep reading and to take action where necessary
Reporting - This will show who has subscribed, unsubscribed, bounced and the click through rate of your campaign
Data cleansing - This is an important step to make sure that all the unsubscribes are actioned along with cleaning the data of old or bounced addresses. Possibly doing a follow up with these people to make sure that it was not a mistake that they unsubscribed.
Investment per email: £250
If this is a product that you would like me to create for your business, contact me to discuss how we can get this started for you.
COPYWRITING
Great copywriting gets you your clients, without it you are not going to achieve your goals
I can write some persuasive, brand tone appropriate copy that will have your clients reaching for their credit cards faster than you can say “where can I pay please?”
Let me at your newsletters, website, social media, lead magnets and case studies for the most splendiferous copy your clients have ever read!
There are a number of items that I can lend my copywriting skills to:
LEAD MAGNETS: £ P.O.A
These are essential for email marketing to entice your prospect into their customer journey.
I can write a number of different lead magnets
Using creative layouts, copy and imagery to wet the appetite of your prospect enough to give you their contact details
These can include e-books, white papers, reports, quizzes and more
BLOGS: £ P.O.A
These are SEO gold and an essential for any company website.
They live far longer than any social media post will too!
• Your industry will be fully researched so the most relevant topics are covered that will really resonate with your audience to reel in those prospects to your website
• Key words and phrases will be included for your niche
• Suggested plan of when best to integrate them with your social media and other promotions
CASE STUDIES: £ P.O.A
I really enjoy writing these as it summarises just how successful a company is and how happy their clients are with them
• Thorough research and possibly some interviews are carried out to make sure all facts are captured
• Huge benefits to showcase what your company has achieved
• Great on social media
CAROUSELS AND PRESENTATIONS: £ P.O.A
It has been proven that humans respond better to visuals than to text
• I can create colourful, informative and easy to understand carousels or presentations that will entice your audience to buy
• These can be done on Canva or PowerPoint – whichever you prefer
• Carousels and presentations make people spend more time on your social media - a big reason to use them!
BRAND GUIDELINES: £ P.O.A
Want consistency and conformity wherever your brand is used on or off line?
• I can write you some brand guidelines so that your brand is used properly wherever it appears
• Offer training for when using the brand in anything that they do
• Creating templates for use in the company
If there is anything else not listed that you would like me to create some copy for, then please do advise me and I will be happy to look at creating it!